“We spend so much time, money, and effort driving around cities. Wouldn’t it be great if we could leave our cars at home sometimes?”
That’s the headline for a new contest just launched by ridesharing company Lyft. The “Ditch Your Car” challenge is a partnership between Lyft and local public transportation providers including Biketown, TriMet, Portland Streetcar, and Zipcar.
50 lucky Portlanders will be chosen through an online sign-up form to participate. They’ll be given $549 in ride credits to use for one month. Winners will get $300 credit from Lyft, a 1-month Zipcar membership (with free activation), plus $100 drive credit, a 1-month TriMet and Portland Streetcar pass, and a 1-month Biketown membership (good for 90 minutes of Biketown a day for a month).
The contest is obviously a marketing ploy; but it’s also a way to encourage people to stop driving. By joining together, the companies are making it clear that the carfree (or low-car) future will rely on using multiple modes to get around. (Noticeably absent from the list of partners is an e-scooter provider. Lyft has an e-scooter but they’re not permitted in the current pilot program.)
“Ridesharing has already changed the way Americans depend on owning a car and how we get around cities,” reads a press statement. “But now it’s time to take an even bolder step toward creating a new future of mobility.”
Sign-ups started yesterday. Once chosen the program will run from October 8th to November 6th.
Throw your hat in the ring at ditchwithlyft.com/Portland.
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The post Lyft and transit partners launch ‘Ditch your car’ contest in Portland appeared first on BikePortland.org.